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Neo Financial: A Peek into its History

Updated: Dec 4, 2023

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In today's era, managing our finances has witnessed a transformation. Groundbreaking financial technology solutions are substituting traditional banking methods. Neo Financial stands at the forefront of this revolution.

Origins and Vision:

Neo Financial was conceived with a mission to redefine the future of banking. The company's roots are based on the belief that Canadians have long been underserved in their requirements. Andrew Chau, the Co-founder & CEO of Neo Financial, shares this sentiment. Stresses the importance of providing Canadians with a spending, saving, and rewards experience.

The company's beginnings can be traced back to the prairies, where it aims to transform the region into a hub of advancement. Without any branches, Neo Financial utilizes technology power to deliver a banking experience free from traditional limitations.

The Founding Team:

The masterminds behind Neo Financial are well acquainted with technology and innovation. Andrew Chau and co-founders Chris Simair, Jeff Adamson, and Kris Read previously spearheaded SkipTheDishes—a brand that ranked among Canada's 10.

Milestones and Achievements

Since its establishment, Neo Financial has accomplished various significant milestones demonstrating its dedication to reshaping the financial landscape. The company has earned a rating on the app store and secured substantial investments raising $299 million to fuel its vision.

In 2019, Neo Financial was founded to challenge the dominance of Canada's 5 Banks. By 2020 the company had successfully raised $50 million in Series A financing. This momentum continued into 2021, with $65 million raised in Series B funding led by renowned investor Peter Thiel.

One notable partnership Neo Financial entered was with Hudson's Bay Company in February 2021. This collaboration resulted in the launch of a Hudson's Bay Mastercard without any fees offering a combination of shopping points at Hudson's Bay and cashback through Neo Financials partners.

Products and Services;

Neo Financial goes beyond banking by providing a financial solution. The company offers a credit card with high cashback rewards as an everyday banking account, with attractive interest rates. These services can be accessed through their app or web portal.

Their Neo credit card and Neo Secured Credit card collaborates with companies ensuring that cardholders can enjoy the benefits of cashback. You can read more about these cards in the Neo Secured card review and Neo credit card review posts.

As of September 2021, the company proudly boasted a network of over 4,000 partners offering cashback rewards.

Andrew Chau, the CEO, has indicated that the exceptional cashback credit card and high-yield savings accounts are the steps. The company has plans to broaden its range of products across aspects of finance.


Neo Financial exemplifies how technology can revolutionize industries. With its solutions, the company is poised to redefine banking experiences for Canadians. As Neo Financial continues to grow and evolve, it undeniably becomes a player in the fintech space, keeping an eye on it.


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